Children’s drawing competition by #FoodSavvy

Pioneering food saving campaign #FoodSavvy launches a month-long Delicious Drawings competition, this Wednesday 20 May, in collaboration with East of England Co-op. Children are invited to draw a picture which shows us how you can stop tasty food from ending up in the bin. The competition will inspire primary school children in Norfolk to get creative about saving and valuing food.

The Delicious Drawings competition will provide a great focus for families to talk about the value of food, why eating up every bite is important and gives children an opportunity to create and inspire others to reduce their food waste, changing the world one drawing at a time.

Cllr Andy Grant, Norfolk County Council Cabinet member for Environment and Waste said “#FoodSavvy is a partnership working hard to help us all consider how we can better manage our food consumption and reduce the amount of waste we create. Small changes can ad add up to a big difference. We’re excited to launch the delicious Drawings competition and can’t wait to see the ideas that the children of Norfolk come up with to help us tackle this issue.

“Hubbub’s research shows our relationship with food has changed, because of the restrictions placed on us over the last few months. Creating food from scratch, managing storage and planning for the weekly shop have are all things that have been forced upon us, but could have a positive impact in the long-term.”

There are some great prizes to be won, from children’s cooking kits to East of England Co-op vouchers and the chance for the drawing to be put up in a local Co-op store. If you know a mini artist, chef, or storyteller you can find out more information here. The competition is open to all primary aged children across Norfolk and young artists can enter their masterpieces until Saturday 20th June. Winners will be announced by the 20th July. 

#FoodSavvy is a partnership between Norfolk County Council, Suffolk Waste Partnership and environmental charity Hubbub, helping everyone in East Anglia cut household food waste. On average, households across East Anglia waste £810 worth of food every year. However, since the coronavirus restrictions the country’s relationship with food has been changing, with nearly 60% of people saying they value food more now. Cooking from scratch and families eating together more are just some of the positive shifts in food related behaviours according to new research commissioned by Hubbub.

The Food Savvy website is packed with recipes and ideas to help everybody cut down food waste and make your food go further, from planning your shopping to storing food correctly, plus lots of savvy living tips to help with lockdown life. Every Wednesday, Food Savvy’s Facebook also goes live with the Lockdown Kitchen, where chefs share their expert tips and tricks to help us make the most of our food.

For more advice and tips to make your food go further, visit  or follow us on social media @FoodSavvyNfk