Cup launch kicks off greenest ever season for Hemsby tourism

A reusable cup scheme has been launched today as part of a drive for a Norfolk resort’s greenest ever holiday season.

Cafes and restaurants in Hemsby, near Great Yarmouth, will offer customers a reusable cup from today to help put an end to single use disposable takeaway cups.

Tea and coffee drinkers will be encouraged to borrow a ‘Hemsby Cup’ in return for a £2 deposit, use and then return back to any participating café to get their money back.

The launch at Richardson’s Yacht Club on Beach Road heard how each cup can be used over 1,000 times and is fully recyclable. Nine businesses in the village have signed up to the scheme, which is free for businesses to participate in.

The scheme is just one in a series of initiatives to help create a more sustainable tourism sector, with other upcoming projects including:

  • encouraging recycling with new bins for plastic, glass bottles, and cans
  • introducing smart bin technology along Beach Road to alert waste crews to full bins, preventing litter and increasing the collection efficiency to reduce vehicle related emissions
  • installing a sculptural “BottleShip” drop-off recycling bin inspired by the Hemsby lifeboat
  • a new Hemsby Community Fridge in the main village, where local food businesses and individuals can donate ‘in date’ items for free redistribution to the local community in order to reduce food waste
  • working with a start-up environmental firm to convert business’ plastic waste into valuable new items, like furniture and jewellery.

The green initiatives are being backed by FACET, a cross-European project to encourage ‘circular’ solutions which reduce waste, and includes projects in Netherlands, Belgium, and France as well as the UK, and is being delivered locally by Norfolk County Council working jointly with Great Yarmouth Borough Council.

FACET (Facilitate the Adoption of Circular Entrepreneurship in the Tourism and leisure sector) is an Interreg 2Seas project funded by the European Regional Development Fund and delivered by Great Yarmouth Borough Council and Norfolk County Council.

Any businesses wanting to get involved in the cup or other projects can express interest here.