The first ‘bin it to win it’ winner

The first winner of Broadland District Council’s new recycling scheme, Bin it to Win it, has been found in Aylsham.

Marica Hewitt was awarded £50 of vouchers by Broadland District Council’s Recycling Officer as every item in her recycling bin was ready to be recycled- they were all clean, dry, recyclable and not in a bag, making Marica a perfect winner.

Bin it to Win it, which is supported by recycling contractor Veolia, offers two households per month the chance to win £50 of vouchers if every item in their recycling bin is ready to be recycled. This means every item should be rinsed, empty, recylable and loose – not inside a carrier bag.

The two household recycling bins will be randomly selected by the council’s recycling team and the area which the team will be visiting will be announced on Broadland District Council’s website and on the council’s Twitter and Facebook pages two weeks beforehand.

Residents will also receive reminders from the council at home that their bin could be chosen soon.

“Residents in Broadland are very good at recycling, we currently have the highest recycling rate in the county at 47% but it is important that we all recycle correctly. Many people don’t realise that placing the wrong items or items which are wet, bagged or dirty in your recycling bin can cause problems meaning everything else in your recycling bin cannot be recycled.

“We’re hoping that Bin it to Win it will encourage residents to be thorough with their recycling, checking that every item is ready to be recycled,” said Cllr John Fisher, portfolio holder for environmental excellence.

Visit to find out where the council will be next.