First Food Waste Awareness Week is a success.
Not wasting food was high in the public mind during the inaugural Food Waste Action Week 2021. Partnering with celebrity cook, TV presenter and author Nadiya Hussain, Food Waste Action Week tackled food waste to help save the planet.
Spreading the message that ‘Wasting Food Feeds Climate Change,’ the Week set the British public a #FoodWasteActionChallenge to help reduce their household food waste. One in three UK adults heard or saw messaging about food waste during this first annual week of action, delivered by Love Food Hate Waste.
More than 135 businesses and organisations gave their support during the week, helping drive awareness nationwide through an array of public and social media activities that generated more than half a billion opportunities to see the campaign.
Food Waste Action Week encouraged people to adopt behaviours that help them make the most of the food they buy, for example, portion planning, correct storage and being creative with leftovers. The nation was set the challenge to share experiences of cutting food waste to as near to zero as possible, with tips posted across social media to help
make food go further, and last longer, with competition prizes to be won.
With support from celebrity ambassador Nadiya Hussain, the campaign generated nearly 120 pieces of social content in total, helped by an army of social media influencers speaking to an online audience of more than two million people. The Week became the centre of news agenda as well, with 114 separate reports including 29 pieces of national news coverage, and 36 broadcast interviews including The World Service, BBC Breakfast, BBC News, ITV News, Channel Five News and Loose Women.
Food Waste Action Week also joined forces with the hospitality and food service sector, with many businesses and organisations supporting the Week and sharing WRAP’s hospitality-facing Guardians of Grub campaign.
The Food Waste Action Week 2021 highlights video will be shared this month to illustrate its success and build momentum for Food Waste Action Week 2022, now confirmed for Monday 7th to Sunday 13th March 2022. So don’t forget to pop it in your planner!