Food Savvy Unlocked

Lockdown unlocked the potential for food waste saving. A new Food Savvy campaign calls for people in Norfolk and Suffolk to share their food saving successes to help others do the same. 

A concerted regional effort to fight food waste launched this month, as “Food Savvy Unlocked,” the latest campaign from the Food Savvy partnership between Norfolk County Council, Suffolk Waste Partnership and environmental charity Hubbub, shines a light on the true environmental and financial costs of food waste.

Food Savvy Unlocked is both a celebration of the positive environmental changes that have been made over lockdown and a call to action for more households to get involved and share their efforts in the climate fight.

Throughout lockdown, local figures have shared their food saving successes and are calling on others to join the conversation and take positive climate action.

Lifestyle blogger, Dinky in Norfolk says, “Lockdown restrictions led us to start buying local seasonal produce direct from local suppliers. It also led us to appreciate how valuable food is and just how important it is for us not to let the food we do have go to waste.”

The top three tricks households use for this are; planning meals more carefully (58%), using the freezer more (51%) and getting better at using leftovers (45%). Four in ten (41%) of those who are throwing away less food now, say they are now freezing a wider variety of foods and more than a quarter (25%) say they are now eating more foods past their best before date.

As part of the Food Savvy Unlocked campaign, the Food Savvy partnership is inviting residents of Suffolk and Norfolk to share their ‘Lockdown Food Hacks’ for a chance to win £100 worth of kitchen treats including a £50 shopping voucher and a food saving kit.

Do you have a Food Savvy lesson from lockdown you’d like to share? Head to: to find out how to get involved. The collective inspiration will be hosted on the Food Savvy website and shared throughout #FoodWasteActionWeek and until the end of this lockdown.

Tessa Tricks, Senior Creative Partner at Hubbub said: “Food Savvy Unlocked collates the food related triumphs, changes and learnings acquired by people in Norfolk and Suffolk during lockdown. Now is a moment to take stock of what we can do to make food go further for the sake of the planet and our pockets. The good news is that there are very simple actions which we can all take today.” 

Food waste is a major contributor to climate change despite being little known in the region. According to Food Savvy research, fewer than two in five (39%) realise that food waste is a major cause of climate related emissions. In fact, if food waste were a country, it would be the third biggest global greenhouse emitter, behind the USA and China.

Each year, UK households throw away 4.5 million tonnes of food that could have been eaten. In Norfolk and Suffolk this amounts to £730 per year for an average household with children. But this is no normal year. Research from Food Savvy revealed that since lockdown restrictions were first introduced in 2020, two in five Norfolk and Suffolk households (41%) have said they are throwing away less food.


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