14 Feb 2026
Rescue your recycling this Recycling Week 2024
Event Date: 14/10/24 - 20/10/24
Recycle Week 2024: Norfolk Recycles joins the national campaign to save recycling from the bin
Norfolk Recycles is delighted to join this year’s Recycle Week (14 – 20 October) to celebrate the efforts of people in Norfolk and help save five packaging heroes from the rubbish bin.
Now in its twenty-first year, Recycle Week (organised by Recycle Now) is the UK’s biggest celebration of recycling, shining a light on the nation’s recycling habits through activities happening across the UK. For Recycle Week 2024, we join an urgent crusade to save five packaging heroes from being rubbished and keeping them out of the bin and living the circular life, through recycling.
The latest Recycle Now research shows that while we’re a nation of recyclers – nine out of ten people regularly recycle – nearly eight out of ten of us (79%) put one or more items into the bin that could have been recycled.
To highlight the plight of the five ill-fated packaging heroes, Recycle Now has created a team of characters to bring the campaign to life and is asking everyone to Rescue Me – Recycle.
The condemned containers include Dee Dee the deodorant, Rey the plastic trigger spray, Yogi the yoghurt pot, Fitz the perfume bottle and humble Hube – the toilet roll tube. The group will feature on recycling and refuse lorries in parts of the UK, in school education packs and on social media. Life-size characters have been produced to highlight the key message and will feature in media throughout Recycle Week.
In Norfolk, over 61,000 kg of recycling was in bags and couldn’t be recycled last year, let’s rescue our recycling and let loose!
To find out what can be recycled at home visit our Bins at Home webpages.
