The sky’s the limit for new reuse shop charity

The new chosen charity for Norfolk County Council’s reuse shops has been announced as the East Anglian Air Ambulance (EAAA).

It is ten years since the first reuse shop opened at the recycling centre in King’s Lynn, and that was followed by another five shops in 2009 at Caister, Dereham, Hempton, Ketteringham and Mayton Wood, and then a shop at Thetford when the new site opened there in 2012. Strumpshaw reuse shop opened in 2016 and Ashill reuse shop in 2018.

A share of the proceeds from Norfolk’s reuse shops, which are based at nine of the 20 recycling centres across the county, are donated to a chosen charity. More than £8000 was raised for the previous chosen charity, the Norfolk Wildlife Trust, and it is hoped that even more can be raised for the East Anglian Air Ambulance to support the charity’s vital role in providing a helicopter emergency medical service for the people of East Anglia.

Martin Wilby, Chairman of the Environment, Development and Transport committee, said: “I’m delighted to announce thanks to the strong level of donations and sales at our reuse shops we’ve already raised £831 for the East Anglian Air Ambulance during April and I hope that continues for May, June and many months to come.  It’s nice to know that everyone who uses our popular reuse shops is helping to make sure fewer things end up being thrown away and with a share of the proceeds going to charity and the rest helping towards the costs of running our 20 recycling centres it’s great to see this scheme bringing so many benefits. Whenever I visit my local recycling centre I always check out the reuse shop as you never know what sort of bargains you’ll find!”

Sophie Mathew, Community Fundraising Area Manager at EAAA, said; “We are thrilled to have been chosen as the charity of choice for Norfolk County Council’s reuse shops. Obviously we are delighted that it will raise crucial funds for us, but it is also a fantastic opportunity to form a local partnership. Without the support of the community we would not be able to provide our life-saving service, so we would like to say a great big thank you to everyone that has helped to set up this fantastic initiative, which will help keep our helicopters in the sky.”

The County Council’s reuse shops welcome donations of good quality second hand pieces and sell these on at bargain car boot prices. Helping to give things a new home reduces the amount of unwanted items going to waste and the income from sales in the shops helps to offset the cost of providing the recycling centre service.

In 2017/18 the network of reuse shops made a £184,210 contribution towards the costs of delivering the network of 20 Recycling Centres. In the same year 833 tonnes of items passed through the reuse shops, an increase of 93 tonnes on the previous year.

To find your local reuse shop visit: