Reduce My Rubbish
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The Love Norfolk Hate Litter campaign is calling on everyone to do their bit to stop litter for a cleaner county
Whether it’s joining your local community litter pick, setting up a new group or doing a 2 minute beach clean on your next trip to the seaside, there are plenty of ways you can get involved.
The councils in Norfolk are supporting this campaign, providing materials and downloadable resources, including a poster which can be printed off and displayed and a schools pack to help teach children about the harm litter can cause.
Love Norfolk Hate Litter is the brainchild of Norfolk man Nigel Ford, who has worked tirelessly to keep our beautiful county clean and encourage others to do the same.
How to get involved
Make Your Love Norfolk Hate Litter Pledge
Working together we want to make the county cleaner and there is plenty that you can do to help.
Make your pledge here:
If you are a school interested in learning more about litter or taking action head over to our Learning Zone for action packs, activity sheets, lesson ideas and more. Click here to sign your School’s Pledge.
If you are a business keen to reduce your waste and engage with your local community sign your Business Pledge, you can find out more on our business pages.
Collected litter, from Litter Picks, can be disposed of at any of Norfolk’s 20 Recycling Centres
You can bring up to three bags of litter to one of our Recycling Centres after completing our online form. We can only accept litter collected from public land and it must be bagged. Cans and glass can be separated for recycling.
If you are carrying out a litter pick, please always consider safety first Keep Britain Tidy have some useful information.
If you are a community group planning a litter pick or you are collecting in excess of three bags, you should contact your city, borough or district council to make arrangements in advance (details are below).
Litter brought to Recycling Centres must NOT contain any of the following;
• Bagged dog waste or other animal waste
• Liquid waste
• Gas canisters or other hazardous waste
We can not accept large items or fly tipping, please report all fly tipping through your district council.
Download Your Free Love Norfolk Hate Litter Poster or School’s Action Pack
Bin It and Take It Home Poster
Join a Clear-Up Group
Local groups play a large part in organising clean ups and other environmental events.
Some examples of groups that are active at keeping Norfolk clean are Norfolk Beach Cleans, Surfers Against Sewage and Pure Clean Earth, which run regular beach and community clear ups.
There are lots of other local groups who would be happy for you to join them.
If you are a local group which would like to join our Love Norfolk, Hate Litter campaign, please get in touch with Norfolk Recycles by sending us a direct message on Facebook or Twitter.
Larger Organised Litter Picks
Local councils can offer advice and information as well as equipment such as: hi-viz vests, litter pick sticks, hoops and sacks (if needed) from your local council. They can also arrange collection of the rubbish following your litter pick.
Watton – The Wayland Partnership Development Trust, Wayland House, High Street, Watton, IP25 6AR Email – richard@wayland.org.uk
Swaffham – Swaffham Community Centre, Campingland, Swaffham, PE37 7RB. Telephone: 01760 722800 Email – enquiries@iceni.info
Dereham – Breckland Council, Elizabeth House, Walpole Loke, Dereham, NR19 1EE Telephone: 01362 656870 Email – communities@breckland.gov.uk
Attleborough – Attleborough Town Council, Town Hall, Queen’s Square, Attleborough, Nr17 2AF Telephone: 01953 456194 Email – enquiries@attleboroughtc.org.uk
Thetford – Abbey Neighbourhood Centre, Exeter Way, Theford, IP24 1EE Telephone: 01842 821643
Email – abbey.reception@keystonetrust.org.uk
Telephone: 01603 430534
Email – Contracts.Envhealth@broadland.gov.uk
Great Yarmouth Borough Council
Telephone: 01493 846478
Email – wasteandrecyclingoff@great-yarmouth.gov.uk
King’s Lynn and West Norfolk Borough Council
Email – cleanup@West-Norfolk.gov.uk
North Norfolk District Council
Email – cleansing@north-norfolk.gov.uk
Norwich City Council
Email – community@norwich.gov.uk
South Norfolk District Council
Telephone: 0808 168 2000
Case study: Litter picks in action
The Hethersett Environmental Action Team, known as HEAT, have been organising local litter picks since 2001.
People of all ages get involved with the regular litter picks, and they have collected everything from sweet wrappers and plastic bottles to discarded bicycles.
“We litter pick because we take pride in our village and do our best to protect our environment,” said HEAT member Anne Edwards.
“It is also good exercise and the children really enjoy it.”
Dereham Community Litter Pick Group
After noticing a growing amount of litter in their area, Laura co-founded Dereham Community Litter Pick Group. Since their first litter pick in August 2021, they’ve grown from a team of 8 to 24!
During their picks, they’ve found many masks, cans, bottles and cigarette butts, one of the strangest finds was a can of Tango from 1988.
”A few of us decided to set up the group after seeing the increasing
amount of rubbish that was accumulating in our green areas
and streets, especially where our children play and our dogs
are walked. It’s also really rewarding to see the end result
of how much litter we have picked as a group in just a few hours.”
All are welcome to join, they’ve previously been joined by the
Mayor of Dereham and someone joined as part of their Duke
of Edinburgh Award. Dereham Community Litter Pick is a
friendly group of like-minded people, with many exciting events
lined up in the future such as being part of Dereham Day and
themed litter picks. To find out more search Dereham Community
Litter Pick Group on Facebook.
